Function of Beauty
Function of Beauty has a really great idea: everyone has different hair types and needs so why not let the consumer choose what they want? It's a business concept more and more companies are adopting, especially in the beauty industry. I personally love this trend (I'm a snowflake!) and was super happy when my sister gave me a gift card for Function of Beauty this Christmas.
To order your unique haircare you fill out your hair and scalp profile on the site, and then pick what kind of benefits you're looking for from your shampoo and conditioner, along with preferred color and scent. (One guess as to the color I chose.) You even choose the name of your formulation; surprisingly they're able to personalize the bottle!
When your product arrives it comes with a brochure outlining how to use your shampoo and conditioner, along with detailing the formulation. The bottles have pump dispensers, hands down the smartest way to dispense product. It's small details like this that make me fall in love with companies. I chose the recommended scent option, essential oils, and it's light and Aveda-like (you can also choose how strong you'd like the scent). My active ingredients included tea tree oil and eucalyptus, so it paired nicely. I would steer clear of the other options however, which didn't get great reviews.
I'm super impressed with the formulation, especially as it's sulfate free and fairly natural. It gets nice suds! My hair feels clean after using it, but not stripped, and the conditioner makes my hair soft without feeling greasy.
I've been using "Function of Ebbie" almost daily for almost two months and can definitely tell that my scalp is healthier and my hair feels stronger. I also feel weirdly confident about having a completely customized haircare set. Like, I see your monogrammed hairbrush and raise you!
Function of Beauty is only available online, starting at $36.